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Meeting Tips

Everything You Need to Know About Roadmap Meetings

April 5, 2024
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Min Read
Last updated
April 15, 2024
Anika Jahin
Everything You Need to Know About Roadmap Meetings
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Ever feel like your team is working on different projects, heading in various directions? This can be a common struggle when managing people. Achieving strategic goals becomes a major challenge without a clear vision and aligned efforts.

This is where roadmap meetings come in. They act as a navigation tool, bringing everyone on the same page and ensuring your team works collaboratively towards a shared objective.

But how do you conduct successful roadmap meetings that deliver on their promise?

This blog post is for product development, marketing, or strategic planning professionals, aiming to equip you with comprehensive insights into roadmap meetings.

Ideal for product managers, project managers, or team leaders, this blog will enhance your capability to navigate your team toward achieving strategic objectives effectively.

What Is a Roadmap Meeting?

A roadmap meeting is a strategic planning session where key stakeholders come together to discuss and define the future direction of a product, project, or even the entire organization.

It's a collaborative effort where participants establish a shared understanding of the strategic goals and create a roadmap outlining the steps required to achieve them.

Roadmap meetings typically focus on these core objectives:

  • Reviewing the Current Landscape: The roadmap meeting typically begins with a review of the current state of affairs. This might involve analyzing key performance indicators (KPIs) to assess progress on existing goals and identify any potential roadblocks within the roadmap planning process.
  • Setting Strategic Direction: This is the heart of the meeting. Participants, often led by a product manager or project manager, will discuss and define the strategic direction for the upcoming period. This might involve setting new strategic goals, outlining a product roadmap with key initiatives, and aligning them with the overall product strategy.
  • Prioritization and Resource Allocation: With a clear strategic direction in place, the meeting focuses on prioritizing key initiatives based on their impact on achieving strategic objectives. Discussions around resource allocation also take place, ensuring the team has the necessary personnel, budget, and tools to execute the roadmap effectively.
  • Action Planning and Collaboration: The final stage involves creating a concrete action plan that translates strategic goals into actionable steps. This might involve assigning ownership for specific tasks, setting clear deadlines, and establishing communication channels for ongoing collaboration.

Who Should Attend?

The ideal attendees for a roadmap meeting will depend on the specific project and the type of roadmap being discussed. 

However, some core participants are generally considered essential for a successful session:

Product Manager

As the product owner responsible for the roadmap's vision and execution, the product manager plays a central role. They lead the discussion, ensuring all stakeholders are aligned with the product strategy.

Development Team Representative(s)

Representation from the development team is crucial in a roadmap meeting. One development representative, such as a development manager or the head of the department, can provide valuable insights into technical feasibility, resource constraints, and the effort required to implement different features.

However, depending on the complexity of the roadmap and the need for diverse development skillsets, including several representatives might be necessary.

Project Manager

Project managers bring their expertise in planning and execution to the table. They can help ensure the roadmap is realistic and achievable within the project's timeline and resource allocation. 

Executive Stakeholder

Having an executive stakeholder present in the roadmap meeting demonstrates the importance of the product and allows for high-level strategic decisions to be made during the meeting.

This is particularly important for gaining approval for new roadmap aspects or securing the necessary budget.

Marketing and Sales Representatives

Their presence ensures the roadmap aligns with marketing and sales strategies. They can provide insights into customer needs, target audiences, and market trends that can influence the roadmap's direction.

Customer Success Team (Optional)

Front-line professionals with direct customer interaction, providing insights on user challenges and experiences to prioritize features enhancing user experience.

Their insights into real-world customer experiences and challenges can be invaluable for prioritizing features that enhance user experience.

How to Host a Roadmap Meeting in 14 Steps

Effective roadmap meetings are crucial for successful product development. But how can you ensure your meetings are impactful and drive the creation of a clear and actionable roadmap? 

Here's a comprehensive guide combining best practices to transform your roadmap meeting into strategic sessions:

Before the Meeting

(1) Set SMART Goals

Before the meeting, establish Specific, Measurable, Achievable, Relevant, and Time-bound goals (SMART goals) for the session.

  • What do you want to achieve by the end of the discussion?
  • Is it finalizing key initiatives for the next quarter or obtaining stakeholder buy-in on a new product direction?

Clear goals keep the meeting focused and ensure everyone is working towards the same outcome.

(2) Identify the Right Stakeholders

A well-composed team is essential.

Invite representatives from:

  • Product management (owner and manager)
  • Development, marketing & sales
  • An executive stakeholder depending on the meeting's purpose (approval for new aspects or securing budget).

This ensures the roadmap aligns with various aspects of the product's development and launch.

(3) Develop a Structured Agenda

Create a clear roadmap meeting agenda that outlines the topics to be covered, the allocated time for each discussion point, and who is responsible for leading each segment.

This provides a roadmap for the meeting itself, ensuring all essential topics are addressed efficiently. It also prevents the discussion from veering off track.

During the Meeting

(4) Encourage Active Participation

Roadmap meetings shouldn't be a one-sided presentation. Encourage active involvement of all attendees. Utilize techniques like brainstorming sessions or round-robin discussions to draw out diverse perspectives.

(5) Facilitate Open Dialogue

Create a safe space for open and honest discussions. Ask clarifying questions, actively listen to different viewpoints, and acknowledge the value of each contribution.

This fosters a collaborative environment where everyone feels comfortable sharing their ideas and concerns.

(6) Present Current Status

The present roadmap will be presented to provide all meeting attendees with a common starting point. It will outline the current plans and progress status, ensuring everyone is on the same page and can align their efforts accordingly.

(7) Respect the Agenda

While some flexibility is necessary, aim to adhere to the pre-defined agenda to ensure all planned topics are covered within the allocated timeframe.

Utilize time management techniques like assigning time limits for each discussion point and politely redirecting conversations that stray from the agenda.

(8) Prioritize Effectively

If time becomes limited, prioritize the most critical topics on the agenda first. This ensures the most crucial decisions and discussions are addressed during the meeting.

(9) Visualize the Roadmap

Utilize visual aids like charts, roadmaps, or whiteboards to clearly communicate the product roadmap and its components. This helps everyone visualize the big picture and fosters shared understanding.

(10) Utilize Data for Decision-Making

Back up discussions with relevant data and customer insights. Use key performance indicators (KPIs) and market trends to inform feature prioritization and roadmap decisions.

(11) Assign a Notetaker

Designate someone to capture key points, decisions made, and action items throughout the meeting. Clear and concise meeting notes ensure everyone is on the same page after the discussion and serve as a valuable reference point moving forward.

Consider utilizing AI note-taking assistants like Wudpecker. Wudpecker's AI features automatically transcribe meetings and generate summaries, capturing key points and decisions.

This frees participants from the burden of note-taking, allowing them to fully engage in the discussion. 

Wudpecker stores these notes in one place and makes it easy to share them with colleagues. Distribute these minutes promptly after the meeting to all attendees, ensuring everyone is on the same page and has a record of what transpired.

(12) Define Action Items and Ownership

Before the meeting concludes, clearly define action items and assign ownership for each task. This ensures clear accountability and keeps the development process moving forward after the meeting.

After the Meeting

(13) Conduct and Share Research

Create a central platform for team members to share research and insights generated based on assigned action items. This fosters collaboration and keeps everyone informed of the latest developments.

(14) Update and Share Roadmap

Incorporate the outcomes of the meeting and any new research findings into an updated product roadmap. Share this revised roadmap with the entire team to maintain transparency and ensure everyone understands the strategic direction.

Roadmap Meeting Agenda Template

Here's a roadmap meeting agenda template to guide you in planning and facilitating impactful meetings.

This is a flexible template, and you can adjust the time allocation for each section based on your specific meeting goals and the complexity of the roadmap.

Dos and Don’ts of Roadmap Meetings

A successful roadmap meeting is the key to fostering collaboration, achieving alignment, and creating a successful product roadmap. However, certain pitfalls can hinder these goals.

To ensure your roadmap meetings are productive and impactful, here's a quick reference table outlining key dos and don'ts.

A quick reference table outlining key dos and don'ts


Roadmap meetings are valuable for aligning strategy, fostering innovation, and guiding product success.

By following the best practices outlined in this blog, you can transform your roadmap meetings from unproductive gatherings into impactful sessions that deliver clear and actionable roadmaps.

Remember, successful roadmap meetings are a collaborative effort. Encourage active participation, leverage diverse perspectives, and prioritize data-driven decision-making.

By fostering a culture of open communication and shared ownership, you can ensure your roadmap remains a dynamic and effective tool for achieving your product goals.


What Is a Roadmapping Session?

A roadmapping session is a collaborative meeting where stakeholders come together to discuss the future direction of a product or project.

It's essentially a brainstorming and planning session focused on creating a roadmap, which is a high-level plan outlining the key milestones, features, and initiatives for the product or project over a specific timeframe.

What Is the Purpose of Roadmap Review?

The purpose of a roadmap review is to assess the progress of a product or project against the established roadmap and make adjustments as needed. It's crucial to ensure the roadmap remains relevant, adaptable, and aligned with evolving priorities.

Here are some key objectives of a roadmap review:

  • Evaluate Progress: Review meetings allow you to track the team's progress on completing roadmap initiatives and milestones. This helps identify areas where the project is on track and areas that might need to catch up on schedule.
  • Identify Challenges: Roadmap reviews provide a platform to discuss any roadblocks or challenges encountered during development. The team can brainstorm solutions and adjust the roadmap accordingly to address these obstacles.
  • Re-Prioritize as Needed: As market conditions, customer needs, or business goals evolve, roadmap reviews allow for reevaluating priorities. Features or initiatives initially deemed important might need to be adjusted or even removed to focus on newly discovered priorities.
  • Gather Feedback: Roadmap reviews are an excellent opportunity to gather feedback from stakeholders on the roadmap itself. This could include feedback on the clarity of the roadmap, the feasibility of planned features, or the overall product direction.
  • Maintain Transparency: Regular roadmap reviews promote transparency and keep everyone informed about project progress and potential changes. This fosters a sense of ownership and accountability among stakeholders.
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Roadmap Meeting Agenda Sample

Date: [Insert Date]

Time: [Insert Start Time] - [Insert End Time]

Location: [Specify if it's an in-person or virtual meeting and provide necessary details or links]

1. Welcome and Introductions (5 minutes)

  • Briefly introduce yourself and your role.
  • Welcome attendees and thank them for their time.
  • If there are new participants, have them introduce themselves and their area of expertise.

2. Meeting Objectives and Agenda Review (5 minutes)

  • Clearly state the overall objective of the meeting (e.g., finalize roadmap for Q3, gather feedback on new product direction).
  • Briefly review the meeting agenda, highlighting key discussion points and allocated time for each.

3. Review Current Roadmap (10-15 minutes)

  • Present the current product roadmap, outlining key initiatives, timelines, and dependencies.
  • Briefly summarize progress made on existing initiatives since the last meeting.
  • Highlight any challenges or roadblocks encountered.

4. New Data and Customer Insights (10 minutes)

  • Present recent customer feedback, market research data, or industry trends relevant to the roadmap discussion.
  • Discuss how this new information might influence roadmap priorities or feature development.
  • Encourage questions and open dialogue about the data and its implications.

5. Brainstorming and Prioritization (20-30 minutes)

  • Facilitate a brainstorming session to generate ideas for new features, improvements, or adjustments to the roadmap.
  • Utilize techniques like mind mapping, round-robin discussions, or whiteboarding to encourage participation from all attendees.
  • Discuss proposed ideas and collaboratively prioritize them based on factors like customer needs, business goals, feasibility, and resource constraints.

6. Decision Making and Action Items (15-20 minutes)

  • Based on the discussions and priorities established, make key decisions regarding roadmap inclusions and timelines.
  • Clearly define action items for moving forward, including specific tasks, ownership assignments, and deadlines.
  • Ensure everyone understands their role and responsibilities in implementing the roadmap.

7. Next Steps and Wrap-up (5 minutes)

  • Briefly summarize the key decisions made and action items assigned.
  • Review the timeline for the next meeting or roadmap review.
  • Thank everyone for their participation and contributions.

8. Feedback and Improvement (Optional) (5 minutes)

  • If time permits, invite attendees to provide feedback on the meeting format, content, and overall effectiveness.
  • Use this feedback to continuously improve your roadmap meetings and ensure they remain productive and engaging.
Everything You Need to Know About Roadmap Meetings
Min Read
Everything You Need to Know About Roadmap Meetings
Min Read
Everything You Need to Know About Roadmap Meetings
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