Buckle up, because we're about to embark on a deep dive into the wild and wonderful world of user insights. Ever find yourself staring at a 2-hour transcript from a UX interview, wondering where the hell to start? Trust me, you're not alone. Like a brave explorer gazing across an uncharted wilderness, you know there's valuable stuff in there, but the path to discovering it... well, that's a different story.
We get it. You've done the hard yards, held interviews, maybe even shed a tear or two of confusion over a baffling comment. Yet, even after all that effort, the eureka moments can still remain elusive. It's a bit like buying a book only to find out it's written in an alien language, right? Frustrating!
But don't worry, we've got your back. Consider this your cheat sheet, your holy grail, your decoder ring to the labyrinthine world of user insights.
Presenting our curated list of 7 prompts designed to help you navigate through those dense transcripts and unearth golden nuggets of user feedback. Ready to turn those transcripts from foes to friends? Dive in! Enlightenment is just a prompt away.
Prompt 1: "What are the users' key tasks, and what challenges do they face when performing these tasks?"
This prompt helps identify user activities that are pivotal to the usage of the software and the difficulties they experience.
Insights:
- Users frequently export data to an excel sheet for analysis, but they find the process cumbersome.
- Users regularly share files, but they struggle to keep track of permissions and versions.
- Users want to customize their dashboard, but they feel limited by the current design.
Prompt 2: "How do users describe their experience when using the software?"
Users' adjectives can reveal a lot about their feelings and attitudes toward your software.
Insights:
- Users describe the platform as 'confusing', indicating a need for improved UX/UI.
- Users perceive the software as 'efficient', reflecting a high performance and user-friendly interface.
- Users use the term 'outdated', suggesting a need for modernization in the design.
Prompt 3: "Can you identify instances of user hesitation or uncertainty?"
This prompt helps uncover areas where users may be confused or unsure about how to proceed, highlighting opportunities for UX improvement.
Insights:
- Users hesitate before interacting with the menu, possibly because the options aren't clear.
- Users show uncertainty when setting up their profile, implying a lack of guidance or intuitive design.
- Users express doubt when using the search feature, suggesting it might not be functioning as expected.
Prompt 4: "What features are users requesting or imagining?"
User requests and ideas are a valuable source of innovation and improvement.
Insights:
- Users request a better notification system to stay updated.
- Users envision a feature to annotate directly on the document within the software.
- Users suggest a personalized onboarding process.
Prompt 5: "How do users react when they encounter errors or difficulties?"
This prompt can help understand user's coping mechanisms and reveal areas for improved error handling and messaging.
Insights:
- Users express frustration when they receive an error message they can't understand.
- Users tend to abandon the task when they encounter an issue, indicating a lack of available troubleshooting resources.
- Users often contact support when they meet a problem, suggesting room for enhanced self-help materials.
Prompt 6: "What are the user's favorite features and why?"
Understanding user's preferences can guide feature development and marketing strategy.
Insights:
- Users appreciate the drag-and-drop feature for its convenience and simplicity.
- Users love the software's integration with their email, for keeping everything in one place.
- Users favor the customizability of the software, indicating a desire for personalized experiences.
Prompt 7: "What frustrates users the most about the software?"
Uncovering user frustrations can guide efforts to enhance the user experience.
Insights:
- Users are frustrated by slow load times, signaling the need for performance optimization.
- Users get annoyed by frequent changes in the layout, indicating the importance of consistency in the UI.
- Users are upset by lack of customer support availability, pointing to a need for better support resources.
Awesome prompts! But umm… Where can I even use it?
ChatGPT
You can paste the transcript of your meeting into ChatGPT, and then attach the prompts to produce results.
Upside:
- You can try for free and it works for shorter transcript of 15-minute calls.
Downside:
- The free version doesn’t have high reasoning capability. So it’s likely you will get answers that make your eyes roll.
- Token limit. If the transcript is from a 30+ minute call, it’s likely that you will get an error that your prompt was too long.
- Might not produce results during peak hours.
Wudpecker
Wudpecker.io is an AI meeting tool that records, transcribes, and summarizes your meetings. It is built for you to enter these prompts and extract insights.
Upside:
- Can extract insights despite the meeting length
- Offers quality summaries and transcripts, making it easy to review meetings and find important insights quickly
- Transcription available in 100+ languages
- Records calls for later reference and sharing with remote team members
- Provides ready-made templates or the option to create custom templates for note-taking
- Allows users to create snippets from recordings, making it easy to share important sections of a meeting with others
- Recognizes speakers during the meeting and separates their dialogue in the transcript, making it easy to follow along and attribute comments to the correct person
Conclusion
And there you have it, folks! 7 power-packed prompts ready to take you from 'drowning in data' to 'surfing the insights wave' in no time.
Remember, every transcript, no matter how tedious, is a goldmine waiting to be discovered. It's all about asking the right questions, finding the hidden patterns, and being willing to ride the wave of user feedback.
So, next time you're faced with a daunting transcript, don't see it as an obstacle, but rather an opportunity. An opportunity to unravel the mysteries of your users' experience, and in the process, shape a product that truly reflects their needs and expectations.
So gear up, dive in, and let the journey to user enlightenment begin. Happy insights hunting, dear UX researchers!
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