Summaries

By Gamers for Everyone - Discords Journey to a Wider Audience | Slush 2023

Published
December 8, 2023
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3
Min Read
Updated
December 18, 2023
Jenna Pitkälä
By Gamers for Everyone - Discords Journey to a Wider Audience | Slush 2023
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Want to learn the best business insights from remarkable speakers at Slush 2023, but don’t have the time to watch the full speeches on YouTube?

You’ve come to the right place. Below is a summary of a speech by Danny Rimer of Index Ventures joins Stan Vishnevskiy, Discord’s co-founder & CTO.

(psst: the notes were automatically generated with Wudpecker's AI notetaking tool. If you'd like to check these notes + transcript + audio recording without needing to log in, press here.)

<p class="h1-rich">🤏 TL;DR</p>

TL;DR: Discord started as a social platform for gamers and made a radical pivot from building a successful game to creating a user-friendly communication experience for gamers. Its early success was driven by creating superfans who were passionate about the product. Discord is excited about the potential of AI in gaming and will explore opportunities for incorporating AI technology into Discord. Action items include improving the hiring process, analyzing the game store project, expanding Discord Nitro, and exploring AI technology.

<p class="h1-rich">✨ Summary</p>

Discord's Journey to Success

  • Discord is a culmination of pivots from its original company, Hammer & Chisel, which aimed to connect more people around games.
  • The co-founder of Discord, Stan, joined the company because it aligned with his mission of connecting people through gaming.
  • Discord started as a social platform for gamers and focused on improving the outdated and inaccessible communication methods in the gaming community.

The Radical Pivot to Discord

  • Discord made a radical pivot from building a successful game to creating a social platform for gamers.
  • They recognized the need for a cohesive and user-friendly communication experience for gamers, which was missing in the market.
  • Discord leveraged the advancements in WebRTC technology to create a one-click browser-based communication platform.

Building a Community of Superfans

  • Discord's early success was driven by its ability to create superfans who were passionate about the product and spread the word to their friends.
  • The company focused on delighting its users and creating a personalized experience to foster loyalty and advocacy.
  • Metrics such as user invites and retention were used to gauge the growth and impact of superfans on the platform.

The Pivot from Game Store to Nitro

  • Discord initially attempted to compete with incumbents like Steam by launching a game store.
  • However, they realized that their strengths lay in their existing product and the subscription service called Nitro.
  • Discord made the decision to pivot away from the game store and double down on expanding and improving Nitro.

Maintaining Urgency and Quality Amidst Growth

  • Discord's small and mighty team approach, hiring intentionally and focusing on passionate individuals, helped maintain urgency and quality during the early stages.
  • As the company grew, they faced challenges in maintaining the same level of urgency, but they have made efforts to reset expectations and flatten the organization to regain their edge.
  • Discord also emphasized the importance of hiring the right people and ensuring alignment with the company's values and goals.

Discord's Relevance in New Cultural Movements

  • Discord's core features and functionality make it relevant in new cultural movements like web 3 and AI.
  • The platform's ability to facilitate real-time communication, control access to spaces, and foster collaboration makes it attractive for organizing and collaborating on various projects.
  • Discord's strong presence in the gaming community also contributes to its relevance in these new movements, as many individuals involved in these fields are also avid gamers.

The Future of AI in Gaming

  • Discord is excited about the potential of AI in gaming, particularly in concepting, content creation, and dynamic world-building.
  • The use of AI can accelerate the development process and lead to more immersive and innovative gaming experiences.
  • While there may be some initial challenges and cringe-worthy attempts, the future of AI in gaming holds great promise.
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By Gamers for Everyone - Discords Journey to a Wider Audience | Slush 2023
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